This article attempts to define effective for improvement of university management through application of service management theories widely accepted by business corprations. First, it stresses a need for university management based on business management theories with reference to observations of Peter F. Drucker among others. It thereafter highlights possibilities of new approaches for competitive advantage in university management in Japan through application of the Service Profit Chain and the Value Profit Chain theories advocated by Heskett et al.
In the Afterword the author sheds light on the fact that competitive advantage of a university with recourse to those service management theories outright means better for the society since those theories are built around greater value and satisfaction for the managers, employees, customers, financiers and all others involved.
